Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. Creative marketing is the process of selling things using creative talent in areas such as art, design, music, interior design and architecture. Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. The Dont Text and Drive UK campaign, PSA Im not a fan of commercial advertising, but one campaign I still remember is a public service ad made by a school and local police in the UK.
The following twenty advertisements have been designed to provoke feelings of guilt and to create change in how we choose to live our lives. In terms of advantages, advertising creates a sense of credibility or legitimacy when an organization invests in presenting itself and its products in a public forum. A major difference between point-of-purchase marketing and traditional mass media advertising is POP's effort to persuade. TV and radio commercials, along with print ads, are used to build brand awareness and direct a consumer's buying interests before he even arrives at the point-of-purchase.